How to Keep That Great Business Idea From Being Stolen

Written by Super User. Posted in Venturing

How to Keep That Great Business Idea From Being Stolen

Entrepreneurs are nothing if not a confident bunch. We tend to really like our ideas, especially those ideas that won't leave us alone.

But one thing I also know is that people generally have neither the time nor interest to steal your great idea. They are busy with their own lives, careers, and businesses. And the idea of nabbing someone else's idea and putting the necessary time, effort, and money into it to make it a go, I find, usually makes really ripping it off a non-starter. I think most people are generally honest, too.

10 Great Questions to Test a Business Idea

Written by Super User. Posted in Venturing

10 Great Questions to Test a Business Idea

You've got a business idea you're jazzed about, but aren't sure if it's feasible. What you need to do is test the concept to see how it stands up to a series of rigorous questions.

"You are always testing," says Andre Marquis, Executive Director of the Lester Center for Entrepreneurship at Haas School of Business at the University of California, Berkeley. "What you start with is rarely what you end up with."

Research ROI - What Is That Additional Information Worth?

Written by Super User. Posted in Venturing

Research ROI - What Is That Additional Information Worth?

A plan is worth the decisions it causes. If you already know your market, don’t waste time or money doing market research. Don’t do it just because somebody said it was part of a business plan. But are you sure you know your market? Is it worth a fresh look? You decide.

The supporting information isn’t part of your plan; it’s just supporting information. Do you have to prove the concept? Will outsiders be reading your plan and evaluating it? Does the market research prove something that must be proven? Then include it.

Sample Business Plans Suck

Written by Super User. Posted in Venturing

Sample Business Plans Suck

The original title of this piece was “Business Plans Are Made, Not Found.” It comes from my childhood memories of the Wheaties ad campaign of the 1950s. The slogan was “Champions Are Made, Not Found.” The same applies to business plans.You make one; you don’t find one.You develop your own.

This idea comes up a lot these days because—I think—of sample business plans. The spread of sample business plans is a real problem for the greater good of business planning. And unfortunately, I might be part of the problem. Gulp.

If You Dread Planning Your Startup, Don't Start It

Written by Super User. Posted in Venturing

If You Dread Planning Your Startup, Don't Start It

Recently, I had one of those lightbulbs go off in my head. I’m referring to those times when you’re reminded of something you already knew, but had forgotten. In my case,it was this:

Planning your new business, the one you’re thinking of starting, ought to be fun. Planning isn’t about writing some ponderous homework assignment or dull business memo; it’s about envisioning that business that you want to create. It should be fascinating to you. What do people want, how are you going to get it to them, how are you different, and what do you do better than anybody else?

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